PY Media Broadband Demand Aggregate Consultancy Project

Milestones and Activities

Induction and Background of Demand Aggregation Broker
Education and Demonstration of the Benefits of Broadband
Media Campaign
Regional Meetings and Assessment of Demand
Development of a Local Aggregation Demand Strategy
Research, Identify, and Meet with Broadband Service Providers

Develop media campaign utilising Radio 5NPY, Channel 31 and waru.org web site to educate and raise awareness of the benefits of Broadband. This will also encourage widespread participation in the demand aggregation process utilising on line surveys and media and IT community workshops

There is widespread Anangu participation in the demand aggregation process. The Anangu Coordinator of PY Media (AND Anangu Liaison Officer) has been actively involved in developing media messages for broadcast over both radio and community television explaining broadband and its advantages. She has produced several radio public service announcements in Pitjantjatjara language which are played regularly on the public radio network through Radio 5NPY. These productions have required extensive consultations with member communities, senior Anangu, and the Executive of PY Media including the Chairperson.

A video explaining the internet, broadband and the potential benefits of access to the world wide web has been scripted by PY Media staff in consultation with the Broker and is ready for production. The Anangu Coordinator has also been involved in scripting a preliminary video to be broadcast across the Lands on ICTV talking about the project.

In addition, during this stage of the Demand Aggregation Brokers Program the broker has used radio broadcasts over Radio 5NPY to inform the community members on the Lands about the program in general and pending meetings as well as using air-time to raise other issues relating to the internet and broadband in particular.

One of the main issues for PY Media and the Demand Aggregation Broker in this process is the balance between raising the interest in broadband connection in the community in an environment where the ability to access to such a service is limited by the technological infrastructure available and the kind of broadband options being currently offered by ISPs in the region.